Danish FMCG · catalog API + shelf intelligence

Ground truth for every shelf in Denmark.

One canonical catalog of every SKU, price and shelf share across Netto, Rema 1000, Føtex, Bilka, Coop and Lidl — served as REST and webhooks. The data your team has been hand-collecting in spreadsheets, in one place, always fresh.

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412Mprice points

2.8Mshelf observations

14,217stores covered

Tracking every shelf across

Netto

Rema 1000

Føtex

Bilka

Coop 365

Lidl

Meny

Irma

Two products, one source of truth

Build with the data, or read it in your dashboard.

Catalog API

For engineers building grocery apps and pricing tools.

One REST endpoint per resource. Webhook events when a price or assortment changes. Normalized categories across every chain.

GET/v1/products/5740900403214200 OK

{
  "gtin": "5740900403214",
  "brand": "Coca-Cola",
  "name": "Coca-Cola Zero 1,5 L",
  "category": "beverages.carbonated",
  "prices": [
    {
      "chain": "netto",
      "price": 19.95,
      "observed_at": "…09:42Z"
    },
    {
      "chain": "rema",
      "price": 20.00,
      "observed_at": "…09:38Z"
    },
    {
      "chain": "foetex",
      "price": 21.50,
      "observed_at": "…09:31Z"
    }
  ]
}

REST + webhooks · OpenAPI spec
Normalized GTINs and categories
Live distribution across 8 chains

Shelf Intelligence

For category and pricing teams at FMCG brands.

Share-of-shelf, price gaps, out-of-stock alerts and assortment changes — without sending field teams into stores.

Shelf share · category beverages.carbonatedCoca-Cola Zero 1,5 L

+1.4 pp · 7d

Netto

31.2%

Rema 1000

26.8%

Føtex

22.4%

Bilka

19.1%

Coop 365

13.9%

Lidl

10.7%

Last updated2 min ago · 4,118 stores

Share-of-shelf, refreshed every 4 hours
Out-of-stock and price-gap alerts
Export to CSV, BigQuery, Snowflake

Coverage

Every chain that matters in Denmark.

As of 2026-05-15. Numbers refreshed nightly.

Chain	Stores	SKUs tracked	Avg. refresh	Coverage	Status
Netto	688	41,228	3 h 12 m	98%	Live
Rema 1000	372	38,910	2 h 48 m	96%	Live
Føtex	126	52,447	3 h 04 m	94%	Live
Bilka	19	61,802	4 h 22 m	91%	Live
Coop 365	340	29,118	4 h 51 m	87%	Live
Lidl	147	14,772	3 h 38 m	89%	Live
Meny	85	31,440	5 h 12 m	74%	Beta
Irma	62	22,108	6 h 02 m	68%	Beta

Who builds on it

Four teams, four different reasons.

Pricing

Track competitor prices live across every chain.

Webhook into your pricing engine the moment a competitor moves. Replace weekly manual checks with a stream.

8chains tracked
412Mprice points
4 hrefresh

See example

Measure share-of-shelf without store visits.

See your category position across Netto, Føtex and Bilka — refreshed nightly, weighted by store traffic.

1,372categories
14kstores
nightly

See example

Developers

Ship a price-comparison app in days, not quarters.

One REST endpoint per resource. SDKs for TypeScript, Python and Go. The catalog is already normalized.

REST+ webhooks
3SDKs
99.95%uptime

Read the docs

Analysts

Alternative data on Danish FMCG performance.

Daily price and assortment time series across every chain — exportable to Snowflake, BigQuery or CSV.

2.8Mobservations
3 yof history
CSV · BQ

Sample dataset

API pricing

Free to wire it up. Pay for what your agent uses.

Just enough free tier to set up and test. Then $5 a month for a person or an agent, $20 for a small team. All tiers include every chain and every category.

FreeWire it up and try.

$0/ month

Get API key

100 API calls / month
1 chain · 1 category
Webhooks
Community Discord

Reward your shoppers for showing you the shelf.

For FMCG brand owners. Sponsor a bounty on the SKUs that matter to you — out-of-stock detection, planogram capture, display verification. We crowd-source the data and route the rewards. You see your shelf, today.

Define the SKUs, stores and chains you care about
Set a per-task reward — we route payouts
Receive photos, stock status and display data — dashboard or webhook
Brand-isolated — no other partner sees your data

Book a partner call See sample report →

From kr 12.000 / month · custom by chain and SKU count

Start mapping the shelf

Every SKU, every chain, every price — one call away.

1,000 free calls a month across every chain. No credit card.

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